How to Rank #1 on Google for Cleaning Services in an area

Imagine being at the top of Google’s search results for “cleaning services near me”, with 1k-10k searches per month in Mumbai, Delhi, Hyderabad, Jharkhand and Gujarat . This can be a reality for your business. Take Urbanwale, for example, which is currently ranking #3 in Google search after directory website Justdial. With the right strategy, they can dominate the search results.

In this video we will talk in depth about how anyone can achieve the same thing just by managing few simple things on their website. To get started, you need to understand the current state of your website. This is where a website audit and analysis come in.

Foundation: Website Audit and Analysis

You can use tools like Screaming Frog to crawl your website and identify issues. This will give you a clear understanding of your website’s structure and help you find areas for improvement. Analyzing your competitors is also crucial. Use tools like Screaming Frog and Ahrefs to reverse engineer their success. Focus on referring domains, keywords, and traffic.

Organizing your crawl data in a Google Sheet is essential for analysis. This will help you identify generic or boilerplate pages that can hurt your rankings. Remove these pages and focus on creating high-quality content.

404 errors can also negatively impact your rankings. Use 301 redirects to fix these errors. For example, Calendly used 301 redirects to redirect users to their new website.

When it comes to your homepage, avoid keyword stuffing and focus on relevance. Create dedicated service pages and use H1 tags with location-specific keywords, such as “St. Louis”. Backlinks are also crucial, as they act as “votes” for your website.

Building a Powerful Site Architecture

To build a powerful site architecture, you need to conduct competitor analysis for keyword research. Leverage top competitors to uncover valuable keywords and focus on both primary and secondary locations, such as Jamshedpur, Mumbai, Surat, Vizag or Chennai.

Clear Headings on your website

Create a site map with keyword targets and city-specific pages. Prioritize commercial pages over informational pages. Use clear and descriptive URLs, such as “cleaning-service-in-jamshedpur”. Optimize your title tags and H1 tags by replicating successful formats from top competitors.

Building localized topic authority is also essential. Use tools like Semrush and Chat GPT to generate informational content ideas. Combine core topics, such as gutter cleaning, with specific locations, such as Jamshedpur.

Top Keywords Potential Cleaning Company Clients Use

These are the commonly used keywords that busineses or homeowners search for cleaning companies on Google in India:

Num#	Keywords	Search Intent
1	room cleaning services	searching for specific cleaning service
2	Cleaning company in [local city]	searching for cleaning companies in a city
3	Best [local city] cleaning services	looking for top rated cleaning services
4	Cleaning company reviews [local city]	checking reviews related to a cleaning service
5	Specialized cleaning services [local city]	those who are searching for customized cleaning service in a city

On-Page Optimization for Relevance

To optimize your existing pages, analyze your current content using tools like Rankability. Identify unused NLP keywords and add them to your H1 tags and content. You can also rebuild your content using AI tools like Chat GPT.

Building Authority with Backlinks

Building authority with backlinks is crucial for ranking #1 on Google. Conduct a backlink gap analysis to identify opportunities. Analyze your competitors’ backlinks using tools like Ahrefs and avoid spammy or low-quality links.

Foundational links, such as citations, are essential for building a strong base of high-quality links. Use services like Lenic, Bright Local, and Whitespark to get listed in directories. Sponsorship opportunities can also help you get high-quality links. Search for local sponsorship opportunities and qualify prospects to ensure they link out to sponsors.

High-quality backlinks from authoritative websites can improve your domain authority. Invest in digital PR services like Search Intelligence and use strategies like expert commentary and journalist queries.

Local Pack Optimization (Google My Business)

Optimizing your Google My Business listing is essential for local pack rankings. If you’re a service-area business, hide your address. Generate high-quality reviews by targeting a review count that exceeds your top competitors. For example, if your top competitor has 232 reviews, target 250 reviews.

In conclusion, ranking #1 on Google for “gutter cleaning St Louis” requires a comprehensive SEO strategy. Start by auditing and analyzing your website, building a powerful site architecture, optimizing your pages for relevance, building authority with backlinks, and optimizing your Google My Business listing. By following these steps, you can dominate the search results and attract more customers to your business. For more information on SEO and digital marketing, visit our blog or check out our guide to digital marketing.