Not doing SEO – Wait until someone does it better in your area

SEO stands for Search Engine Optimization. It helps search engines to understand your website and your business. Search engines are still the largest tool for people to reach you.

For example when a person has to buy shoes then he/she would will search “shoes” in Amazon. Same way if a guy has to get haircut then he will search for “barbers near me” in Google Maps.

In 2025 if you still believe SEO is only limited to search engines like Google and Bing then you need to rethink about it soon.

Short Story about SEO.

Once upon a time in a bustling town, Bright Future Academy was the largest and most prestigious school. With a strong reputation, they relied on word-of-mouth and traditional advertising, never bothering with digital marketing or SEO.

Then came Little Oak School, a small institution with limited resources but big ambitions. Understanding the power of the internet, they invested in SEO. They optimized their website, created engaging blogs, targeted local keywords like “best school in ghaziabad”, and actively managed Google reviews.

Parents searching for schools online found Little Oak at the top of search results. Their admissions inquiries skyrocketed. Over the years, they grew exponentially, adding new branches and modern facilities. Meanwhile, Bright Future Academy, still ignoring SEO, saw a steady decline in admissions. Parents assumed they were outdated simply because they weren’t visible online.

After 10 years, Little Oak School had overtaken its once-mighty competitor. Bright Future Academy finally realized their mistake, but it was too late.

The moral? SEO is not optional—it’s the foundation of growth in the digital age. Don’t let your business fall behind. Invest in SEO today and stay ahead of the competition.

Explaining SEO in the simplest way

Before learning anything about SEO. Always remember that SEO is a marathon not sprint. So tell this to yorself and if you are working for a client then tell the same thing to them.

The number of searches made on daily basis will blow your mind. But is the business using its full potential to leverage the data to boost it’s online presence? More than 8000 million searches in a day.

There are basically 4 paramaters to consider when you are doing SEO. Every business in every niche could do it or hire a good SEO agency which can do it for them. (What I mean by Good SEO agency? I will tell you later)

On-Page SEO

On-page SEO refers to optimizing individual web pages to improve rankings and attract organic traffic.

1. Keyword Research & Optimization – Identify relevant keywords in your niche with search volume and integrate them naturally into content, headings, and meta tags. Don’t just play the guess game.
2. High-Quality Content – Create informative, engaging, and original content that solves users’ queries while maintaining readability. Stop using AI generated content to write blog posts.
3. Meta Tags – Optimize title tags and meta descriptions with target keywords to improve click-through rates.
4. Header Tags – Use structured headings to improve readability and help search engines understand content hierarchy.
5. URL Structure – Keep URLs short, keyword-rich, and descriptive (e.g., /best-schools-in-delhi).
6. Internal Linking – Link relevant pages within the website to enhance navigation and distribute authority.
7. Image Optimization – Compress images for fast loading and add alt text for accessibility and SEO.
8. Mobile-Friendliness – Ensure pages are responsive and user-friendly across devices.
9. Page Speed Optimization – Improve load times by compressing files, optimizing images, and using caching techniques.

Here is what a proper On page SEO would look like if done properly. BTW we use Detailed SEO Extention for the purpose.

Off-Page SEO

Off-page SEO focuses on building website authority and credibility through external factors.

1. Link Building – Acquiring high-quality backlinks from authoritative websites improves rankings. Guest posting, broken link building, and outreach are common strategies.
2. Social Media Engagement – Sharing content on platforms like Twitter, Facebook, and LinkedIn increases visibility and brand awareness.
3. Influencer Outreach – Partnering with influencers in your niche helps gain exposure and backlinks.
4. Brand Mentions – Even without links, mentions on reputable sites enhance credibility and SEO value.
5. Forum Participation – Engaging in discussions on industry-related forums (like Quora or Reddit) builds authority and attracts traffic.
6. Local Citations & Directories – Listing business details on directories (e.g., Yelp, Yellow Pages) improves local SEO and trust.
7. Content Marketing – Publishing guest articles, infographics, and research studies on high-authority sites increases exposure and backlinks.

We spoke about Good SEO agency. There are thousands of SEO agencies out there which knows how to create backlinks. Agencies will take Domain Authority of your website from 1 to 50+ in one month. But the negative effect created on your website will take years to clean.

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Technical SEO

Technical SEO enhances a website’s infrastructure, ensuring search engines can crawl and index content efficiently. In 2025 more than Google, AI bots are crawling your website. So decide if you want them to crawl or not.

1. XML Sitemap – A structured list of all site pages submitted to search engines for better indexing.
2. Robots.txt Optimization – Directs search engine crawlers on which pages to index or ignore.
3. Schema Markup – Structured data that helps search engines understand content better, improving rich results (e.g., star ratings, FAQs).
4. Canonical Tags – Prevent duplicate content issues by specifying the preferred version of a URL.
5. Fixing Broken Links – Redirecting or fixing 404 errors ensures a smooth user experience and prevents SEO issues.
6. HTTPS & SSL Certificate – Security is a ranking factor. Websites should use HTTPS for encryption and trustworthiness.
7. Crawlability & Indexability – Ensuring search engines can easily access, read, and index all necessary pages.
8. Core Web Vitals Optimization – Focuses on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to enhance user experience.
9. Site Speed Optimization – Techniques like caching, minifying CSS/JS, and optimizing images improve loading times.

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Local SEO

Local SEO helps businesses rank in local search results and Google Maps. The best tactics for every local business that needs to be followed. Simple research of keyword and working on those keywords to rank your website, social media page and google my business profile will take your business long way.

1. Google My Business (GMB) Optimization – Claim and optimize your GMB profile with accurate business details, images, and posts.
2. NAP Consistency – Ensure Name, Address, and Phone number remain identical across directories and listings.
3. Local Keywords – Use location-based keywords like “best cafe in Mumbai” to attract local customers.
4. Reviews & Ratings – Encourage customers to leave positive reviews, as they influence rankings and trust.
5. Local Backlinks – Get links from local directories, newspapers, and community websites to strengthen local SEO.

Be like Little Oak School. Hope you read the short story!