Mohammad, a small business owner from Jamshedpur, searched his brand name on Google just to check how things looked. To his surprise, the right side of the search page was empty. There were no fancy box, no logos, no reviews and just a bunch of links.
Since years he had seen big brands show up in a stylish info box when searched on Google. The ones with pictures, social media handles, ratings, and even videos sometimes? That’s called a Google Knowledge Panel, and it’s not just for celebrities or giant companies anymore.
What Is a Google Knowledge Panel?
Google Knowledge Panel is like your business’s digital ID card. It’s that neat, informative box you see on the right side of a Google search result when you look up a company, person, or place. Google pulls this info from trusted sources like Wikipedia, social media, and your website. But now, Google has upgraded it even more — with new cards, filters, videos, and even AI overviews.
Why is this important? Simple: if your business shows up with a professional Knowledge Panel, people trust you more. It feels official, like Google is vouching for you. And trust leads to clicks, sales, and brand love. Let’s break it down — all the cool things Google shows, and why each matters.
Knowledge Panel Cards (Horizontal) – NEW!
This is a new design where Google shows multiple cards side-by-side with key details like address, ratings, categories, and social links. It’s eye-catching and scrollable.
Why it matters: If you’re featured here, people can get all the info they need without leaving the search. It builds instant trust.
Knowledge Panel Cards (Vertical) – NEW!
Instead of side-by-side, some results now show cards stacked vertically. Each one has info like business type, phone number, photos, etc.
Why it matters: It’s mobile-friendly and gives users a quick snapshot of your business in chunks.
Filter Pills – NEW!
These are clickable buttons like “About,” “Reviews,” “Menu,” etc. They help users filter the info they want.
Why it matters: It keeps people engaged and gives you multiple chances to impress them.
Description
Usually a short summary about what your business or brand does. Pulled from sources like Wikipedia, LinkedIn, or your own site.
Why it matters: First impressions count. A clear, keyword-rich description can make people curious or confident.
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Attributes
These include hours, price range, accessibility, services offered, etc.
Why it matters: People love transparency. The more info, the more likely they are to visit or call.
Key People – NEW!
If your business has founders, CEOs, or well-known team members, Google may highlight them.
Why it matters: Adds a human touch. People connect with people, not just logos.
Social Profiles
Links to your Facebook, Instagram, LinkedIn, YouTube, etc.
Why it matters: Validates your brand. A business without social proof feels suspicious nowadays.
Reviews and Ratings
Real user feedback — gold for building or destroying your brand. Usually the reviews are taken for Google business profile, in simple words the business listed on Google Maps.
Why it matters: 4.5 stars? Nice. 2 stars? Uh-oh. You need to keep this section looking strong.
So How Do You Get All This?
That’s what Mohammad wondered too. He had good reviews, a working website, and even a few YouTube videos. But nothing showed up like that big, fancy panel. Simple steps taken to reach this goal can be done with basic search engine optimization.
Sharp Digital has helper numerous businesses to:
- Set up structured data
- Link his social profiles properly
- Optimize his brand search appearance
- Create video content that Google likes
- Manage reviews and trust signals
We will not brag. But our SEO Service has shown mindblowing results.
More than 5 years in the field. We know what it takes to bring a page nowhere on internet to the first page of Google. Then again bringing the page on the top of the search.
