EEAT in simple terms

One morning imagine that a business owner wakes up and checks his website traffic, and BOOM! It’s gone. Their website, which was ranking at the top of Google, has disappeared from the first page. What happened?

This is what anyone can experience with Google’s core update which happens every few months, Google rolls out major update that shakes up search rankings across the world. Since the last year Google has given prime focus on something called E-E-A-T—which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Websites that didn’t follow these principles saw their rankings drop like a rock. Meanwhile, sites that Google saw as trustworthy and valuable moved up the ranks. But what exactly is E-E-A-T, and why does it matter so much?

What is E-E-A-T? The Simple Explanation

E-E-A-T is like a report card for websites. Google checks how much a site can be trusted and how useful it is for users. Here’s what each letter stands for:

1. Experience – Does the writer have real-life experience with the topic? (Example: A doctor writing about health vs. a random blogger.)
2. Expertise – Is the content written by someone who knows what they’re talking about?
3. Authoritativeness – Is the website known as a reliable source? (Example: A news website vs. an unknown blog.)
4. Trustworthiness – Can people trust the information? Does the site have accurate facts and no scams?

If a website scores high in these areas, Google rewards it with better rankings. If not, it sinks. But managing your website according to EEAT instructions provided by Google is not rocket science. We have done it for various local business Jamshedpur.

For instance a local clothing shop got their online presence enhanced with our local seo services. The increase in YOY traffic for their social media accounts and direct call via Google maps is 78%.

You should take care of EEAT

• If you own a business, E-E-A-T helps your website rank higher and get more customers.
• If you read online, it helps you find trustworthy information instead of scams.
• If you create content, it ensures your hard work actually gets seen by people.

Using EEAT to help grow a business

This is a short story which involved us with a local business named Sweet Bites which was struggling for the past 1 year because of a drop in their sales. Online competition and easy orders from other business make sweet bites invisible to customers in Lucknow.

Their website wasn’t showing up in Google search results, and their business was slowing down. They were actually in need of a great marketing team but they never knew it. Lets be honest, it was never Sweet Bites who contacted Sharp Digital. It was our sales team which contacted them on the first place.

Small businesses are not tech savy, it they were then why would they need us. Hence the reason, Dilshad who directly manages clients and is a chief player in onboarding clients spoke with Sahaj, their co founder. The deal was done within 4 days and we started working on their online presence.

Sharp Digital took a E-E-A-T-focused approach:

Experience: To establish credibility, we encouraged the bakery owner to create high-quality blog posts sharing professional baking tips, authentic recipes, and behind-the-scenes insights into their kitchen. These first-hand narratives added real-world expertise to the content, aligning with Google’s preference for experience-driven knowledge.

Expertise: We strategically optimized the bakery’s website by including the owner’s credentials, years of experience, and customer testimonials on dedicated pages. Every blog post was authored under the bakery’s name, reinforcing their expertise in the field and signaling authority to search engines.

Authoritativeness: To strengthen the site’s domain authority, we implemented a robust backlinking strategy, reaching out to well-established food bloggers, culinary forums, and local news websites. By earning high-quality backlinks from reputable sources, we positioned Sweet Bites as an industry leader in its niche.

Trustworthiness: We revamped the website’s trust signals by integrating customer reviews, structured data markup for Google’s review snippets, SSL encryption for secure transactions, and a clearly defined contact page. This helped assure both users and search engines that the business was legitimate and reliable.

Results Achieved

Within three months of implementing these E-E-A-T-driven optimizations, Sweet Bites saw a 42% increase in organic traffic, with their website ranking in the top search results for local bakery-related queries. Their improved online visibility led to a 27% boost in customer footfall and a 15% rise in online orders, solidifying their digital presence in a competitive market.

That’s the power of E-E-A-T when executed strategically! Only high-quality, trustworthy websites will win in search rankings.

By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, businesses can improve their rankings, attract more visitors, and build long-term success. Sharp Digital is already using E-E-A-T strategies to help businesses grow. Are you ready to do the same? If you want help improving your website’s SEO, let’s talk!